by Patrick Hearn

We are undergoing a transformative change in our economy. In prior Alé postings we have used the phrase the “2nd Enlightenment” to describe how we are seeing a vast outpouring in new technologies and business models that provide the opportunities such as the creation of the new largest consumer region in the world (Africa), the connectivity of India and the single largest automation work force leap frog in OECD countries.

In the past 5 years marketing gurus have used the term H2H as a way to describe new ways of collaboration. Others have used it as the basis to refine Artificial Intelligence. Still others use it to redefine customer service. All of these have value. However H2H has not been largely focused on in terms of innovation in itself.

Innovation is by definition an H2H activity. It requires the movement from Idea (Yourself) to Concept (Initial Sharing) to the next levels of what are in fact varying levels of industrialization. In all of it, H2H is the essential element that guides the success or failure of innovation.

Bernard Bourigeaud and Jacques Brun’s book “The Simple Things Are Often the Best”, gives wonderful overview of the practicality of how to manage is given. To extend the concept, H2H plays a key role in any organization. For any manager to embolden innovation in their organization, H2H must be practiced in a way that gives consideration to the innovative “soul” of the intrapreneur. An indicator of companies that do not practice this is reflected quite often in a less than ideal share value.

The photo you see is innovation in practicality. The location is Africa, the water is potable, the package is oxy-biodegradable and it was put together using solar energy. It started with an Idea, it moved to Concept and now it is in Industrialization. In each of these steps, H2H served as the basis of innovation. There really is no other way.

Patrick Hearn